Adapting to changing demographics and demand: Demand is shifting from local to global, fuelled by a growing middle class. Succওessful companies are capitalising on this by innovating and adapting processes, products and strategies.
Overcoming barriers to market entry: Food and beverage companies must research new geographies before making costly expansion decisions. These assessments will locate the best opportunities; flag sign♔ifican💎t barriers; and identify resources to maximise return on investment.
Avoiding common pitfalls: As companies develop their strategy to launch products into new, international markets, it is critical to watch for common p❀itfalls. These include avoiding overly rigid planning or thinking the company has infinitely deep pockets fꦆor financing the opportunity.
Realising new market entry: There are opportunities for foo⭕d and beverage companies who grow globally. To help realise these opportunities the guide outlines 🌠a four-step process to formulate and realise a global strategy and action plan.
